Canada really gets destination marketing, part 2


Remember when I lauded Canada for its great billboard marketing campaign? Now they've brought it to their online ads -- check the leaderboard ad across the top of this page (it rotates, so you may have to check back in a few to see it). So very, very smart to feature real people's tweets about Canada (all the ones I see are from #wec10. I wonder if they filter them or if they let it all fly? Then again, I don't remember seeing anything on MPI WEC's twitterstream that was less than glowing about Vancouver).

Talk about testimonials in the 2010 era...why wouldn't you do this on your meeting's home page?

Please or Register to post comments.

What's face2face?

An eclectic mix of news about meetings and events, hospitality, and business travel, along with helpful hints and the occasional rant.

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×