Content makes the top of planners' list

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Forget rates, accessibility, staff, and F&B costs--according to this survey by YPB&R, both corporate and association planners said the thing about which they are most concerned is “making the agenda relevant.”

We've come a long way, babies! This tells me that more planners are looking at their meetings strategically, and at their jobs as more than dealing with logistics. We are entering the era of relevant content, and that is a very good thing.

Update: Rich at the TSMI blog has some interesting things to say about this--check out his take.

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