Customers get to demolish hotel


Here's an interesting publicity ploy: A Spanish hotel lets selected guest demolish it. I don't know why this idea appeals to me so much, but it does. From the article:

    A few lucky people in need of a break from their stress got a chance at some unconventional therapy. A Spanish hotel chain planning renovations at one of its Madrid locations offered 30 "highly stressed out people" — selected by a team of psychologists — the chance to take up sledge hammers and battering rams and smash through its rooms Tuesday.

They get to come back in a few months and check out the newly refurbished digs, too. Hopefully sans sledgehammers, this time.

Please or Register to post comments.

What's face2face?

An eclectic mix of news about meetings and events, hospitality, and business travel, along with helpful hints and the occasional rant.

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×