E-mail marketing


Ever wonder why you're getting ever-decreasing returns on your e-mail marketing efforts? Check out this post by Kevin Holland: Our Emails Are So Pretty, Our Messaging So Consistent … I Wonder Why Everybody Ignores Them? Like Kevin, there are some organization's whose e-mails are absolutely recognizable and always deleted from my in-box before opening. Who knows what I may be missing, but in the flood of hundreds of messages I get daily, a little variety definitely stands out. A little humanity would stand out even more. When I read his examples of two events-related messages Kevin wrote in response to a commenter, my eyes automatically skimmed the first, started skimming the second and stopped as soon as it started getting a little personality.

I know I'm a data point of one, but why not test different ways of e-mailing to small pieces of your list and see what happens. It might be something good, like actually getting their attention.

Please or Register to post comments.

What's face2face?

An eclectic mix of news about meetings and events, hospitality, and business travel, along with helpful hints and the occasional rant.

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×