Example of how associations need to change

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This post on Business Blog Consulting is an example of why some associations are losing members and the meeting attendees they so desperately need to bolster their bottom lines.
    The Public Relations Society of America is asleep at the wheel. The largest PR organization in the world has it's International Conference coming up Oct. 23 – 26 in New York City.

    Look through all 56 pages of the conference program PDF and you won't find a single session devoted to blogging. This is a fossilzed approach for an organization that considers itself to be " the architects of change, helping the organizations we work for listen to and respond to the world around us as it evolves and shifts."...unless you've been under a rock, you'd know that blogging has certainly become a viable part of the marketing mix and one PR people can no longer afford to ignore. The industry's trade organization has an obligation to keep up with developments in the field, not just to cover tired PR tactics.

The same could be said for many meetings industry shows, where the same speakers are trotted out to talk about the same topics in the same way as the year before (and the year before that, the the year before that...). If associations want to remain relevant to their members, they have to stay on top of new developments in their industry. Yet so few really do.

To comment on this post, click on "comments" below. To receive a weekly blog update, e-mail Sue.

This post on Business Blog Consulting is an example of why some associations are losing members and the meeting attendees they so desperately need to bolster their bottom lines.

    The Public Relations Society of America is asleep at the wheel. The largest PR organization in the world has it's International Conference coming up Oct. 23 – 26 in New York City.

    Look through all 56 pages of the conference program PDF and you won't find a single session devoted to blogging. This is a fossilzed approach for an organization that considers itself to be " the architects of change, helping the organizations we work for listen to and respond to the world around us as it evolves and shifts."...unless you've been under a rock, you'd know that blogging has certainly become a viable part of the marketing mix and one PR people can no longer afford to ignore. The industry's trade organization has an obligation to keep up with developments in the field, not just to cover tired PR tactics.

The same could be said for many meetings industry shows, where the same speakers are trotted out to talk about the same topics in the same way as the year before (and the year before that, the the year before that...). If associations want to remain relevant to their members, they have to stay on top of new developments in their industry. Yet so few really do.

To comment on this post, click on "comments" below. To receive a weekly blog update, e-mail Sue.

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