Experience the experiential


I just joined up at the experientialforum.com, which is run by the International Experiential Marketing Association (IXMA). Since experiential marketing encompasses everything from sales meetings to trade shows, I thought this might be interesting--it's definitely active, and I've already heard from several familiar names in the meetings biz. Will let you know if anything useful pops up.

Thanks to Rich Westerfield of the Westerfield Group for mentioning it on the MIMlist!

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An eclectic mix of news about meetings and events, hospitality, and business travel, along with helpful hints and the occasional rant.

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