Get dynamic on your conference pricing


Everyone does the early-bird special pricing for those who sign up for next year's conference by a deadline, but surely there are more creative ways to get people to commit to coming by putting their bucks down now. In reading Seth Godin's post, The magic of dynamic pricing, I was struck by how little dynamism there is in conference pricing. He's talking about e-books when he says this, but what a great ideas for conferences: "you could reward the market for getting excited. What if the price for everyone drops if enough people pre-order it?"

Anyone game to give it a try? Any other interesting pricing incentives people are using these days to get on-the-fencers to sign up?

Please or Register to post comments.

What's face2face?

An eclectic mix of news about meetings and events, hospitality, and business travel, along with helpful hints and the occasional rant.

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×