Here's an airline fee I hadn't heard of before

I've heard of -- and sometimes paid -- all kinds of airline fees, but paying $14 for the pleasure of buying a ticket over the phone or online? That's a new one on me. And not a welcome one for someone who would have to make a two-hour round trip to buy one at the airport if I didn't want to pay it. Which I'm almost ornery enough to do. Here's hoping this is one idea that won't catch on!