How do you pick a floral designer?


This morning I got an e-mail from a floral designer who wants to increase his visibility in the corporate and nonprofit meetings market. I gave him some suggestions, like advertising in our magazines ;> and being active in industry associations, writing articles on floral design trends, and signing up for the Special Events buyers guide that I just wrote about before I got this guy's e-mail (talk about serendipity!). And of course I suggested that he start up his own blogI for one would be interested to read about the ins and outs of that business, which I know very little about. But I'm just throwing out the usual marketing stuff.

So, how do you guys pick a floral designer for your events? Do hotels and/or DMCs recommend them? The CVB? Buyers Guides? What could a floral designer do to get your attention? It's not something I usually write about, so I really don't know exactly what's involved, and yet having the right floral design is one of those touches that has to be done right, especially for high-level events. Anyone want to clue me in?

Please or Register to post comments.

What's face2face?

An eclectic mix of news about meetings and events, hospitality, and business travel, along with helpful hints and the occasional rant.

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×