Table of Contents:
- How Important Are Hotel Reviews to Your Attendees' Decisions on Where to Stay?
- <strong>The Other Side: Review Sites Are Innaccurate, Negative, and Non-representative</strong>
- <strong>Some Takeaways for Meeting Managers</strong>
Check to see that your headquarters hotel (and ancillaries, if you have a multi-property meeting) have reviews, preferably before you reserve your block.
If they have reviews, are most them positive? Are the negatives easy to dismiss as outliers, or does it look like there are real problems?
If there are negative reviews, how has the property management responded—defensively or constructively and respectfully?
If there are a lot of negatives and your
has already been signed, do you have a plan to handle how you'll approach this with your attendees? Do you get proactive and ask the hotel to respond positively on the site (if they haven't already) so attendees will get that warm fuzzy from knowing any concerns will be handled?
- And last, but probably most importantly, do you know if your attendees use these sites? Are they hounds or Luddites? If the latter, this probably isn't a big deal for you, but I would still stay on top of it, because the number of technophobes will continue to fall as more people get comfortable with social media. It's here to stay, so sooner or later, you will have to deal with it. After all, there are already north of 75 million reviews just on TripAdvisor, and Yelp, another popular review site, already has more than 30 million reviews.
Thanks to Renée Frojo, a reporter for the San Francisco Business Times, for pointers to these studies in this post.