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First it was the famous Westin Heavenly Bed, then Sheraton's Sweet Sleeper Bed, and now Starwood wants its more cost-conscious guests to also have a sweet night’s sleep. It just introduced a new Four Comfort Bed for its Four Points by Sheraton, Starwood's moderately priced brand. According to the press release, the company "is investing $13 million to roll out its new Four Comfort Bed to all of its 100-plus properties in North America by July, 2005."

I love this bit: "Though the hospitality industry is in the business of selling sleep, hotels were notorious for cutting corners on beds, committing a multitude of bedding sins from foam mattresses to cheap pillows to polyester bedspreads in shades of eggplant." Finally, at least some hotels are getting it, and we’re all sleeping better for it.

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