More thoughts on marketing

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This time, the example under the microscope is Starbucks new holiday ads, but this dissection on Brand Autopsy holds a few lessons for meetings marketers as well. Key quote:

    Anytime you can swap out your logo for a competitor’s logo in any piece of marketing collateral and it looks fine, you have a problem.

Unfortunately, that'd be the case with 99.9 percent of the meetings brochures I have seen.

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An eclectic mix of news about meetings and events, hospitality, and business travel, along with helpful hints and the occasional rant.

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