A must-read manifesto

RSS

When it comes to meetings and trade shows, the prevailing wisdom has been that bigger is better—just a few more attendees, booths, sessions, just a few more everything and you’ll be an even bigger success next time around. Now that all the "mores" are becoming "lesses" these days for so many show organizers, the tune is changing to "quality, not quantity" as the key to success.

For those who subscribe to that view—even more so for those who don’t--this manifesto on doing less to get more by Seth Godin is a great reality check on how a business should be run. It's short, it's pithy, and it'll help you get the job done without killing yourself in the process.

To receive a weekly blog update, e-mail Sue.

Please or Register to post comments.

What's face2face?

An eclectic mix of news about meetings and events, hospitality, and business travel, along with helpful hints and the occasional rant.

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×