Pharma sales reps turn to Web when dining with docs


From Genetic Engineering News: Harried Pharma Reps Switch to Online Meal Ordering; Vmeals Taps Huge Pharma Rep Food Delivery Market. From the article:

    There are over 100,000 pharma sales reps in the U.S., according to Vmeals, LLC, an online meal ordering service for businesses. "Pharma reps have always used food as an integral tool in their sales arsenal," according to W. Carter Hoerr, marketing director of Vmeals. "The best time for reps to meet and talk with their busy physician customers is at lunchtime. Supplying food for the doctors and their staff allows them more face-to-face selling time."

As long as its a modest meal, right?

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