Pinning down ROI for meetings

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It ain't easy, is it? Yet so many planners are finding themselves challenged to demonstrate that the results of their meeting were worth the time and expense. There's a good article called, The New ROI: Too Tough to Tackle in the latest issue of CMI that outlines some ways to get a handle on this slippery problem.

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An eclectic mix of news about meetings and events, hospitality, and business travel, along with helpful hints and the occasional rant.

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