Southwest's new Ding not so dingy

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Wow, this is really something--but what exactly to make of it, I'm not sure. Southwest Airlines has come up with a new program it calls "Ding," which will let you download a little icon that will ding whenever the airline has a hot sale going on so you won't miss out on any great deals.

While it could end up saving you some money, I don't see anywhere that you can customize it (maybe you can and I just didn't find that part of it). If you could ask to be alerted just for flights from Manchester, N.H., to Las Vegas on a certain date, sure, that'd be great. But not to have the thing dinging all the time for deals you could never take.

Well, the big cheeses at Microsoft seem to like it, anyway, according to the Scobleizer.

Wow, this is really something--but what exactly to make of it, I'm not sure. Southwest Airlines has come up with a new program it calls "Ding," which will let you download a little icon that will ding whenever the airline has a hot sale going on so you won't miss out on any great deals.

While it could end up saving you some money, I don't see anywhere that you can customize it (maybe you can and I just didn't find that part of it). If you could ask to be alerted just for flights from Manchester, N.H., to Las Vegas on a certain date, sure, that'd be great. But not to have the thing dinging all the time for deals you could never take.

Well, the big cheeses at Microsoft seem to like it, anyway, according to the Scobleizer.

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