Top 10 product Web sites for docs

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According to MM&M-online, here are the top 10 product-related Web sites doctors visit, according to a study by Manhattan Research:


    1.Pfizer‘s Lipitor.

    2. Merck‘s Fosamax.

    3.Shire‘s Adderall XR.

    4.GlaxoSmithKline‘s Advair.

    5.Bristol-Myers Squibb and Sanofi-Aventis‘ Plavix.

    6.Johnson & Johnson‘s Concerta.

    7.Merck‘s Singulair.

    8.Forest‘s Lexapro.

    9.AstraZeneca‘s Crestor.

    10. Merck and Schering-Plough‘s Zetia.


    Mark Bard, president of Manhattan Research, said, “Although prescription volume is certainly an important ingredient in driving most physician traffic to a product site, the data show ‘top‘ sites typically include those with a direct-to-consumer advertising component as well as new products on the market.



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