Finally--a totally relevant-to-this-industry, really interesting manifesto on changethis.com: Making Trade Shows and Events Matter In a Self-Help World. Actually, it's not a manifesto yet--it needs your vote to get it to the table. So, show the rest of the world that this industry counts--vote today to get this one published. (Plus, it's good voting practice for us U.S. citizens facing upcoming political elections.)
And if you have a passion for something, go ahead and submit your own manifesto proposal. We're always complaining that no one understands this industry--here's your chance to educate them.
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