Videos on events industry trends, challenges

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The CEO and senior management at event management company Banks Sadler have produced a series of videos to discuss some of the hottest trends and biggest challenges they're seeing in event management today, and the impact new technology and social media have had on their events. I thought they were pretty interesting, and have permission to share them here. Enjoy! The Hottest Trends in Event Management: New technology, mobile apps, video conferencing and emerging marketsBiggest Challenges in Event Management: from differentiation and adaptability to changing legislationImpact of Social Media: Something every industry needs to consider and be adaptable to, it has a great impact on practices and how events can be run.

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on Sep 3, 2012

Note from Sue: I'm posting this for Eric Vidal, who left this comment on the old blog.

Very interesting look at the trends in events. With budgets and travel restrictions still top-of-mind the virtual aspects are definitely coming forward.

One thing that wasn’t really mentioned but probably should be was a movement away from thinking of events as fixed points in time, i.e. when the physical event is done it’s over. Instead, more people are now looking at using the physical event as the centerpiece of an ongoing virtual environment. Here at InterCall we’re working with associations such as the Healthcare Businesswomen’s Association (HBA) to create an online space where conversations can continue and the great information they accumulate at their events can be shared with the entire membership throughout the year. They’re also using it as an extension of the learning that occurs at their annual leadership conference. Because that program they added 26 new members (against a goal of 10), and were able to attract 300 participants, 75 percent of whom were senior level or above in their organizations.

While some people may worry initially that a virtual element will take away from a physical one, the opposite is proving true. Creating a virtual environment helps keep the conference and its value in front of attendees and prospects, which gives those who use it regularly more incentive to participate in the live event. It can also be easier to gain approval to attend a live event when you can show it’s not three days and done, but something that continues to pay dividends throughout the year.

on Sep 3, 2012

Note from Sue: Here's another comment that came in at the old blog, this one from Orlando Continental Plaza hotel Universal Studios.

Thanks for sharing a wonderful video and the changes which are taken place in event management business due to change in technology.I am also a event manager and these changes also affects me a lot in my business and profit. Good article.

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