"We" being business-to-business magazines and meetings. For example, David Shaw points to the "10 deadly sins" of B2B media, as outlined by Hanley Wood's CEO, Frank Anton, at the Folio: Publishing Summit: And they are:
"...underperformance, cowardice, technophobia, inferiority, complacency, coziness, stinginess, cluelessness, disorganization and dullness...."
Sound familiar? Let's all work on these, shall we?