You are what you wear


You know that you feel differently if you're dressed for a gala, work, or schlubbing around the house, but did you know that even wearing the same article of clothing can make you feel differently? According to this New York Times article, just donning a doctor's white coat makes you more attentive, while slipping into the same white coat thinking it belongs to a painter does nothing for you.

This interesting human quirk is being called "enclothed cognition," and it's just one more fascinating mind/body connection that I believe meeting planners need to keep in mind, whether their meeting has a dress code or not. Wouldn't it be interesting to provide attendees some sort of garment (hat, scarf, vest, whatever) that is somehow imbued with meaning the way a doc's white coat is, and see if/how the learning behaviors change?

Please or Register to post comments.

What's face2face?

An eclectic mix of news about meetings and events, hospitality, and business travel, along with helpful hints and the occasional rant.

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×