Grass Shack Events and Media's Mike McAllen talks with Alissa Hurley. Alissa has more than 20 years of experience in corporate events and marketing, working with hundreds of clients in many industries, from tech start-ups to financial powerhouses, nonprofit organizations, and global brands across North America and Europe.

A tech-savvy, digital and event strategy dynamo, Alissa’s past experience includes senior management roles at Maritz and Lenos Software, where she was recognized for developing innovative client solutions while maintaining a dedicated focus on achieving strategic business objectives. As national director, client solutions and emergent technologies at FMAV, Alissa’s mandate includes marketing, MediaLab, and leading a team of solution specialists focused on developing next-generation event technology solutions. Alissa has been featured in industry publications and as a speaker at various industry events including IncentiveWorks and FICP conferences, and she earned a Certificate in Meeting Management in 2006. A true digital ambassador and champion for education in the space, Alissa also teaches online through Mount Royal University’s Event Management program.


X: The Experience When Business Meets Design

Getting Things Done: The Art of Stress-Free Productivity

Shows Alissa is currently watching:

Chef’s Table (Netflix)

Making A Murderer (Netflix)

Podcasts Alissa listens to:

Ask Gary Vee

Event Tech  

Marketing Over Coffee

Smart shift

Social Media Podcast





Industry Events:

CEMA Summit San Diego

Event Canvas 

Incentive Works





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