Globalization was another key theme of the conference, said independent meeting manager Duncan. “We may have mature strategic meetings management policies in the U.S., but we need to reach out to the global market, because it will be coming to them soon. What we’ll need is global consistency with the flexibility to take local variations into account.” Kalorides added, “The end result of globalizing an SMMP can be positive, even though getting there can be a little ...

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