When Brett Barrowman was planning his upcoming program for 420 attendees in Monaco, a young qualifier gave him a suggestion for a post-conference offering: How about a Eurail Pass? ā€œOur older qualifiers would never think of taking off with a backpack,ā€ says Barrowman, vice president, director, conference and travel management, at American Fidelity Group in Oklahoma City. ā€œThey want to know, ā€˜Who's picking us up at the airport?ā€™ā€ There's your new challenge: Can you deliver an incentive ...

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