FCC, EBR, CAN-SPAM, opt-in, opt-out … it all gets a little confusing. The rules governing the way organizations can deliver their advertising and solicitation messages are driven by the medium (fax, telephone, e-mail, snail mail), by the message (unsolicited advertising, charitable solicitations, business communications), and by the manner (opt-in, opt-out, established business relationships (EBR), required disclosures). Let's start with faxes. Here, the content of the message ...

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