IN THE AFTERMATH of 9/11, Toby Brenner, president and CEO of Par Avion Meetings and Conventions in Los Angeles, had a client cancel a series of conferences, which resulted in some serious attrition fee exposure for the client. Through some personal connections, eventually she was able to find a corporation that needed to book some space in the short term and take her client off the attrition hook. Brenner saw an opportunity. As of early February, Par Avion, which specializes in housing, ...

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