PART OF THE frustration of spending so much time and energy to create the perfect conference is felt when the curtain comes down and the show is over. All that work to create a meaningful connection with our attendees, but only for a fleeting instant? And yes, there will be next year's event…but what about all that time in between? Savvy event marketers are finding new ways to connect the dots across the calendar. The beauty of a live event is the spontaneous interactions that take place ...

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