The survey, developed by Global Education Group and Medical Meetings magazine, is the second phase of quantitative and qualitative study designed to analyze the perceived and in-practice value of CME compared to other forms of physician information. The first phase of the research was conducted in 2011 and reported in 2012. This second phase expanded the scope of analysis to learn more about physician learning preferences and CME outcomes.

Global Education Group developed the 20-question survey with input from Medical Meetings. The CME/IME departments of multiple academic centers, pharmaceutical CME teams, and education companies reviewed the survey. It was disseminated via online tool SurveyMonkey to 6,500 U.S. healthcare providers. A survey link also was sent to more than 62,000 members of the proprietary CME education Web site, CMEZone.com, which is owned and operated by Applied Clinical Education. The survey was sent in December 2012 with a follow up in January 2013. A total of 1,417 HCPs responded to the survey.