McGowan first contacted Selzer as he was gathering examples of collaborative communication models for his book, #SocialQI: Simple Solutions for Improving Your Healthcare. Selzer, with Jason Bhan, MD, had launched an online learning community for U.S. physicians in 2008. Called Ozmosis, the community enabled thousands of licensed and verified physicians to tap into the collective knowledge of their peers. Over time, the software platform behind the Ozmosis.org community evolved into ...

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