What is in this article?:
Since it was created in 2009, the Industry Alliance for Continuing Education and Medical Specialty Society Collaborative Workgroup of the Alliance for Continuing Education in the Healthcare Professions was created to improve communications between two sections of theindustry that are usually kept separate. Rules and regulations put in place to protect each side had inadvertently created an adversarial landscape. Commercial supporters were afraid to engage with CME providers, and many CME planners were never quite sure when it was acceptable to discuss something with a commercial interest. Thankfully, both sides were eager to restore dialogue.
But the emphasis on improving communications faded quickly. It wasn’t necessary. Each group had been eager to establish an avenue to discuss topics with the other; it didn’t take much to get the groups talking.
From there, “what do we talk about?” became “what should we work on?” One topic that rose to the top was satellite symposia. Here's what the group has come up with so far.
The Story In SWOTs
We surveyed groups of providers and held focus groups to develop SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis for each model.
Model 1: Absolute MSS Oversight SWOT
Model 2: Partial MSS Oversight SWOT
Model 3: No MSS Oversight SWOT
Model 4: Promotional Only SWOT
No single model emerged as “the best”; it’s up to each provider to figure out the balance that works for them. We did find a schism between the model supporters prefer and the model specialty societies are comfortable with:
Societies who once occupied the “middle ground” of partial to no oversight now see these models as higher risk and more difficult to manage. As a result, organizations are moving to the extreme ends of the 4+1 with providers becoming much more involved in symposia planning, or recusing themselves completely from educational components.
Jacob Coverstone, a member of the IACE/MSS Collaborative Workgroup, is director of education with the International Society for Magnetic Resonance in Medicine & Section for Magnetic Resonance Technologists in Berkeley, Calif. In addition to attempting to determine what (if any) best practices exist for hosting satellite symposia, the IACE/MSS Collaborative Workgroup members have tackled the standardization of CME-centric language, established a budget template for CME planning and grant requests, and are currently working on a guidebook for grant submission process.