As I read the splashy blue advertisement on the front page of USA Today's “Money” section, an important continuing medical education question arose. Appearing as it did beneath the top story about Apple's market capitalization outpacing Microsoft, the ad gave me pause. Maybe it was the fact that this was, after all, the Money section. Maybe it was because a hospital had paid for the message. Or maybe it was the ad's size — it took up the entire bottom ...

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