Product showcases, which offer vendors time and space to demonstrate their wares, are becoming more a part of today's meetings landscape. But if you want to go there, tread very carefully.
A member of the Continuing Medical Education community on LinkedIn recently faced a task that was new to her: ensuring that product showcases held at a CME event wouldn't cross any lines. She turned to the other members for suggestions and advice; following are some of the highlights of the discussion that ensued. The Case In Question The product showcases, the CME LinkedIn group member explained, would be a chance for exhibitors to further demonstrate their products, devices, and ...
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