Expect the evolution in pharma's sales and marketing structure to create big changes for meetings.
“In the past six months, we have seen one or two challenges in our industry,” joked Terri Breining, CMP, CMM, president of Concepts Worldwide Inc., Carlsbad, Calif., who gave the opening remarks during the Fifth Annual Pharmaceutical Meeting Management Forum. Organized by Medical Meetings and the Center for Business Intelligence, the conference was held March 29-31, 2009, at the Baltimore Convention Center. Despite the obstacles created by the economic crisis, company mergers and layoffs, ...
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