Over the past year Creative Group developed a new five-year business plan and filled some key positions, including senior vice president of technology, senior vice president of marketing, and senior vice president of employee services. The company is reporting a 42 percent jump in the number of meetings it planned and executed in 2012 over 2011, and a 14 percent boost in the number of incentive travel programs planned. The room nights booked for meetings and incentives went up about 7 percent.
Creative Group Inc.
Appleton, Wis.
www2.creativegroupinc.com
FOUNDED: 1970
LEADERSHIP: Ron Officer, president and CEO; Martin VanStippen, CFO
TOP CUSTOMER MARKETS: insurance/financial services, pharmaceutical
AT A GLANCE: Over the past year Creative Group developed a new five-year business plan and filled some key positions, including senior vice president of technology, senior vice president of marketing, and senior vice president of employee services. The company is reporting a 42 percent jump in the number of meetings it planned and executed in 2012 over 2011, and a 14 percent boost in the number of incentive travel programs planned. The room nights booked for meetings and incentives went up about 7 percent.
BY THE NUMBERS:
- Corporate meetings in 2012: 360
- Incentive travel programs in 2012: 103
- Meeting and incentive travel programs held outside the U.S.: 26%
- Room nights booked for meetings and incentives: 95,000
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Revenue from planning and executing meetings and
incentives: 93% - Full-time employees: 122
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 Ron Officer, president and CEO |
