Creative Group Inc.

Appleton, Wis.
www2.creativegroupinc.com

FOUNDED: 1970

LEADERSHIP: Ron Officer, president and CEO; Martin VanStippen, CFO

TOP CUSTOMER MARKETS: insurance/financial services, pharmaceutical

AT A GLANCE: Over the past year Creative Group developed a new five-year business plan and filled some key positions, including senior vice president of technology, senior vice president of marketing, and senior vice president of employee services. The company is reporting a 42 percent jump in the number of meetings it planned and executed in 2012 over 2011, and a 14 percent boost in the number of incentive travel programs planned. The room nights booked for meetings and incentives went up about 7 percent.

BY THE NUMBERS:

  • Corporate meetings in 2012: 360
  • Incentive travel programs in 2012: 103
  • Meeting and incentive travel programs held outside the U.S.: 26%
  • Room nights booked for meetings and incentives: 95,000
  • Revenue from planning and executing meetings and
    incentives: 93%
  • Full-time employees: 122


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