TBA Global LLC

New York
www.tbaglobal.com

FOUNDED: 1994

LEADERSHIP: Paula Balzer, CEO; Cindy Bell, executive vice president, meeting services

TOP CUSTOMER MARKETS: energy and high-tech

AT A GLANCE: In September 2012, TBA Global launched EventO, a customizable platform to manage meeting registration, promotion, networking, scheduling, social media, and follow-up. The company also earned a spot on the Advertising Age list of the Top 10 Event Marketing Agencies and took home the gold in the Event Marketer Awards for Best Use of Technology for Registration/Attendee Communications for Monster’s Global Sales Conference.

BY THE NUMBERS

  • Corporate meetings in 2012: 376
  • Incentive travel programs in 2012: 10
  • Meeting and incentive travel programs held outside the U.S.: 7%
  • Room nights booked for meetings and incentives: 66,889
  • Revenue from planning and executing meetings and incentives: 79%
  • Full-time employees: 61


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