The Case: Maggie Machiano, VP of product development at Regulators and Monitors, makes arrangements to exhibit RM’s products at state and national meetings and in skill-enhancing laboratories across the country. When the Gallbladder Problems Society comes to her to solicit support for an upcoming conference, Maggie sends GPS an exhibit agreement and payment to cover the fees delineated within the Exhibitor Prospectus, and stipulates the number and type of the equipment available for ...

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