Event accountability: That's what attendee audits are all about, and the tech events industry appears to be gaining momentum on improving accountability with the fall 2003 launch of the IT Event Measurement and Audit Council, led by San Francisco-based Comdex producer Media-Live International. The independent association's first order of business is the creation of audit standards — similar to those used in the publishing industry — for IT events. It will then promote the standards to the ...

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