An Austin company is tugging at the fantasies of amateur musicians and air guitarists with newopportunities.
Groove Labs' Corporate Rock Stars program divides attendees into teams that each develop a band name and original lyrics to a well-known tune, then coordinate production and presentation with the company's house band — an all-pro cast of Austin-based musicians.
Another exercise, Play with the Pros, gives attendees props and instruments so that they can accompany the band.
“The creative process works as an equalizer, allowing participants to explore and develop their professional relationships, to expand boundaries through risk taking” says Groove Labs cofounder Craig Nadel.
Groove Labs (www.groovelabs.com) now operates only in Texas, but it plans to roll out its services nationally.