Big Blue's World Jam

When Big Blue holds an online meeting, you know it's going to be, well, big: 53,000 visits to the home page, 6,000 employee comments and replies posted, 6 million (that's right, million) hits — in just three days. Known as “World Jam,” IBM's May 21 to 24, event started out as a “scientific experiment of what happens when you invite 300,000 people online,” says Jonathan Spira, chairman and chief analyst at Basex, a New York firm that specializes in online communities and knowledge