The most important — yet often undervalued — components of any company are human resources and employee training, believes Howard Schultz, chairman of Starbucks Coffee Co. During a passionate keynote at the Insurance Conference Planner's Association annual meeting in November, Schultz shared insights on Starbuck's growth from a local Seattle company with 11 stores in 1987 to 6,000 stores worldwide. The success was not because of marketing, or real-estate savvy, or even the product, said ...

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