Meetings industry research is sending too many mixed messages
When it comes to industry research, what we hear differs from association to association, supplier to supplier, and survey to survey—yet it’s all about the same industry. And much of it seems out of touch with what our readers are experiencing. The CEO of a major incentive house was recently quoted saying that his company expects double-digit growth in 2012 and that the sluggish economy and the uncertainty of the European markets weren’t really affecting his clients’ programs. Yet, in our ...
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