TRACEY SMITH, MANAGER of events programming at Dallas software company RIA Thomson, was forced to leave in the middle of Meeting Professionals International's ROI Summit to call her company brass about the opening session of an upcoming meeting she was planning. The topic of the session was none other than … ROI. There she was, learning about meeting ROI at the same time as she was planning a meeting about software ROI! MPI held the Summit this past summer because in our industry, just as ...

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