Event budgets diminishing? It might be time to rethink your post-event measurement process. According to new findings from EventView 2009: North America, companies that have a process for post-event measurement are twice as likely to receive increases in their marketing budgets than those that do not. The annual study, conducted by George P. Johnson with support from Meeting Professionals International and the Event Marketing Institute, surveyed 300 North American senior sales and marketing ...

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