Last month Starwood Hotels and Resorts Worldwide held a grand opening for a hotel brand that guests won't be checking into for more than a year. Human beings must wait, but avatars are welcome in the first of the chain's new aloft hotels, which has opened its digital doors in Second Life, a 3-D computer-generated world. Second Life is hot Internet property, where players around the world spend about $350,000 a day to outfit their avatars, buy “land,” build homes, and have virtual fun. It is ...

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