"We look like travel, we smell like travel, but we're a lot more."
That's a key comment in a report out this month from IMEX, the exhibition for incentive travel, meetings, and events, that details corporate meetings executives’ struggles to communicate the value of meetings to their boards of directors. The report is based on Meetings for Success, a three-hour gathering of 16 senior meetings and events buyers at IMEX 2009, held in Frankfurt, Germany, in May. Organized by IMEX and the Joint Meetings Industry Council, the meeting was facilitated by Eric ...
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