How can companies develop a new way of thinking that inspires creativity? Roz: A new way of thinking can only occur in what we call an environment of possibility. It's essential to develop a cooperative, all-inclusive connection between employees and the company so that everyone is moving in the same direction — so that there is an overall “we.” In a competitive environment of “us” and “them,” people are too busy focusing on power struggles and politics. You might get spurts of creativity ...

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