New research quantifies the ROI of meetings and business travel
Every dollar invested in business travel yields an average of $12.50 in increased revenues and $3.80 in new profits. That's according to the latest research to come out in defense of business travel and meetings — a study commissioned by the U.S. Travel Association and released just last month. The Return on Investment of U.S. Business Travel study, conducted by Oxford Economics, surveyed 300 corporate executives and 500 business travelers, and included a 13-year economic analysis spanning ...
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