JetBlue is expanding CompanyBlue Meetings, which was launched earlier this year. Initially the meetings program was geared just to planners with at least 15 travelers going to the same destination. Benefits include discounts based on the number of tickets booked and travel flexibility — planners can make unlimited name and flight changes with no fees.

Now, according to Chad Meyerson, JetBlue's manager of group sales, the airline is aiming at the convention market. Under “phase II,” individual travelers using a JetBlue meeting code will receive discounts for booking directly on or through a Web link sent out by the organization planning the meeting. The discount will either be a dollar value or a percentage off the lowest available fare. Benefits for planners include free tickets for the group organizing the meeting, based on the total number of flights booked, and the ability to track attendees who book using the meeting code. Phase II goes into effect in the first quarter of 2008.