Need to get a key message to sink in among the ranks? Why not make it fun?

Paradigm Learning's “discovery maps” are part Trivial Pursuit, part Who Wants to Be A Millionaire, says David Milliken, senior vice president of sales for the Tampa-based training and employee communications firm (www.paradigmlearning.com). FedEx Corp., Delta Air Lines, PepsiCo, and others have used the technique, which consists of simple 60- to 90-minute exercises.

Here's how it works: Groups of employees are seated at tables of five or six, where they play a game using cards and a colorful 3-by-5-foot centerpiece, the map. The cards contain questions designed to convey the company's message.

Shelley Moore, assistant manager in organizational development at American Honda Motor Co.'s Marysville, Ohio, facility, hired Paradigm to work up a discovery map to help train front-line supervisors. “Having a visual aid for the adult learner generates a lot more discussion than you would get through a lecture and overheads,” says Moore.