Say you're surfing the Web one day, thinking about life insurance. You don't know how much you need or what kind you should buy. Your search brings you to InsureMarket by Quicken, Intuit's wildly popular personal financial software. You don't have a lot of time to spare, so you click on the button marked "60 Second Selector." You answer a series of questions, passing through a number of screens, until your insurance choice pops up--say, a variable insurance policy. Below that is a ...

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